Full Breakdown
Starbucks Launches Secret Menu for "The Devil Wears Prada 2"
4/21/2026, 9:52:18 PM
Overview of the Collaboration
In anticipation of the theatrical release of "The Devil Wears Prada 2" on May 1, Starbucks has unveiled a secret menu featuring four drinks inspired by the film's iconic characters. This collaboration marks a continuation of Starbucks' association with the franchise, which began with the original film in 2006. The new menu was launched on April 20 and is accessible through the Starbucks app, allowing fans to order drinks that reflect the personalities of Miranda Priestly, Andy Sachs, Nigel Kipling, and Emily Charlton.
The Secret Menu
The secret menu includes:
- Miranda’s Signature Order: A no-foam, extra-shot, extra-hot Caffè Latte with nonfat milk.
- Andy’s Cappuccino: An oat milk cappuccino with caramel and cinnamon.
- Nigel’s Go-To Doppio: A Doppio Espresso Con Panna with mocha sauce.
- Emily’s Fave Iced Chai: An iced chai latte with almond milk and sugar-free caramel.
These drinks are designed to evoke the characters' distinct personalities and preferences, enhancing the cinematic experience for fans.
Marketing and Promotions
Starbucks has integrated its brand into the film's narrative, further solidifying its place in popular culture. The collaboration includes promotional activities such as limited-edition Runway Magazines available at the Starbucks Reserve in New York City’s Empire State Building starting April 24. Additionally, exclusive merchandise, including cups and accessories, will be available in select markets, particularly in China.
Erin Silvoy, senior vice president of global marketing at Starbucks, stated, “Starbucks has been part of The Devil Wears Prada universe since the original film. We’re excited to bring that connection to life again, giving fans a way to step into the moment—starting with their daily coffee.”
Broader Implications
This partnership not only aims to attract fans of the film but also seeks to engage a broader audience by tapping into the nostalgia associated with the original movie. The collaboration reflects a trend in marketing where brands leverage popular culture to enhance customer engagement and drive sales.
Criticism & Opposition
Despite the excitement surrounding the collaboration, some critics have expressed skepticism about the relevance of a film focused on glossy magazines in a contemporary context where such media is declining. The timing of the sequel and its nostalgic themes have been described as potentially out of touch with current audience preferences.
What's Next
As the release date approaches, Starbucks is expected to continue promoting the secret menu and its associated merchandise. The collaboration is likely to be a focal point in discussions about the film, contributing to its marketing strategy and overall cultural impact.
Verbatim Quotes
- “As Erin Silvoy, senior vice president of global marketing at Starbucks, explained, “Starbucks has been part of The Devil Wears Prada universe since the original film.” — Erin Silvoy, Senior Vice President of Global Marketing, Starbucks
- “We’re excited to bring that connection to life again, giving fans a way to step into the moment—starting with their daily coffee.” — Erin Silvoy, Senior Vice President of Global Marketing, Starbucks
This collaboration between Starbucks and "The Devil Wears Prada 2" exemplifies how brands can creatively engage with popular culture while appealing to both nostalgia and contemporary consumer trends.
