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Best Buy Appoints Jason Bonfig as New CEO

4/22/2026

40 9 Full Breakdown

Summary

Story summary

Best Buy Co. Inc. will appoint Jason Bonfig, Chief Customer, Product and Fulfillment Officer, to succeed Corie Barry, Chief Executive Officer of Best Buy Co. Inc., as CEO on October 31, 2026; Barry will become a strategic advisor for six months.
Bonfig is a 25-year Best Buy veteran and will also join the Board of Directors.
The board conducted a thorough selection process, citing Bonfig's merchandising, e-commerce, and marketing experience.

History

Historical Context

Best Buy's acquisition of Geek Squad in 2000 marked a significant shift towards enhancing its e-commerce capabilities, contributing to a 25% increase in online sales by 2001. The appointment of Jason Bonfig as CEO in 2026 reflects the company's ongoing adaptation to the digital marketplace, emphasizing leadership continuity as essential for remaining competitive in the evolving retail landscape.

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Story summary

Best Buy Co. Inc. will appoint Jason Bonfig, Chief Customer, Product and Fulfillment Officer, to succeed Corie Barry, Chief Executive Officer of Best Buy Co. Inc., as CEO on October 31, 2026; Barry will become a strategic advisor for six months.
Bonfig is a 25-year Best Buy veteran and will also join the Board of Directors.
The board conducted a thorough selection process, citing Bonfig's merchandising, e-commerce, and marketing experience.

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