Coyote vs. Acme: The Journey to Theatrical Release

"Coyote vs. Acme," a live-action/animation hybrid film directed by Dave Green, is set to hit theaters on August 28, 2026. The film follows Wile E. Coyote as he takes legal action against the Acme Corporation, represented by slick corporate counsel Buddy Crane, played by John Cena. The screenplay, written by Samy Burch, is inspired by Ian Frazier’s 1990 New Yorker article "Coyote v. Acme," which humorously imagines a legal case against the malfunctioning products of Acme. The film features a budget of approximately $70 million and includes appearances from various Looney Tunes characters.

Rolling StoneThe Wrap3 Years Later, Warner Bros. ' Shelved Looney Tunes Movie Is Finally Happening & Unveils First Look

Initially developed for HBO Max, "Coyote vs. Acme" faced a tumultuous path to release. In November 2023, Warner Bros. announced that the completed film would not be released, opting instead for a tax write-off of about $30 million. This decision was part of a broader strategy under CEO David Zaslav, who aimed to cut costs following the merger with Discovery. The shelving of the film, alongside other completed projects like "Batgirl" and "Scoob! Holiday Haunt," sparked significant backlash from fans and industry insiders alike.

Variety Magazine

The public outcry against Warner Bros.' decision led to a social media campaign advocating for the film's release, with hashtags like #ReleaseCoyoteVsAcme trending. Following this pressure, Warner Bros. allowed the film's creative team to seek other buyers. In March 2025, Ketchup Entertainment acquired the distribution rights for approximately $50 million, reviving hopes for the film's theatrical release.

It's Finally Here: Watch the 'Coyote vs. ACME' Trailer

Will Forte, who plays Coyote's attorney Kevin Avery, expressed his excitement about the film's eventual release, stating, "I never thought it would happen so it just came out of nowhere, and I’m so thrilled." He also noted the film's potential to resonate with audiences, saying, "Everything happens for a reason, and it is certainly possible that the crazy journey that this movie is taking will help get more eyes on it." Zaslav defended the initial decision to shelve the film, emphasizing the need for tough choices to ensure the company's financial health.

Hollywood Reporter

Critics of Warner Bros.' decision highlighted the absurdity of shelving a completed film that had tested well with audiences. Industry insiders described the situation as "devilish" and "destructive," pointing to a disconnect between corporate strategies and creative endeavors. Forte's frustration was echoed by others in the industry, who felt that the film deserved a chance to be seen.

3 Years Later, Warner Bros. ' Shelved Looney Tunes Movie Is Finally Happening & Unveils First Look

With the acquisition by Ketchup Entertainment, "Coyote vs. Acme" is now positioned for a global theatrical rollout. The film's marketing emphasizes its tumultuous journey, branding it as "The Film Acme Didn't Want You to See." As the release date approaches, anticipation builds for a film that not only promises humor and nostalgia but also serves as a commentary on corporate practices.

The Wrap

• “I never thought it would happen so it just came out of nowhere, and I’m so thrilled,” — Will Forte, Actor

Coyote vs. ACME Teaser Reveals First Look At A Movie Warner Bros. Tried To Scrap As A Tax Write-Off

• “Discovery David Zaslav told The New York Times, “The question is, should we take certain of these movies and open them in the theater and spend another $30 or $40 million to promote them?” — David Zaslav, CEO of Warner Bros.

It's Finally Here: Watch the 'Coyote vs. ACME' Trailer

• “Warner Bros. is a mess,” — Anonymous source from the film's production team.

Rolling Stone