Story perspectives

NWSL Projects Revenue Growth, Valuations Rise Amid Popularity Surge

4/22/2026

Summary

Story summary

The National Women's Soccer League (NWSL) expects revenue growth by 2028 from a new media rights package.
In 2025, viewership rose 22% and the championship game drew 1.55 million viewers, showing rising popularity.
The league's average team valuation is $200 million, with sponsorship revenue up 50%, reflecting stronger commercial support.
North Carolina Courage is reportedly selling a minority stake at a $155 million valuation, illustrating ongoing billionaire investment.

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Story summary

The National Women's Soccer League (NWSL) expects revenue growth by 2028 from a new media rights package.
In 2025, viewership rose 22% and the championship game drew 1.55 million viewers, showing rising popularity.
The league's average team valuation is $200 million, with sponsorship revenue up 50%, reflecting stronger commercial support.
North Carolina Courage is reportedly selling a minority stake at a $155 million valuation, illustrating ongoing billionaire investment.