Drooid Logo
Back to today’s briefing

Story perspectives

Study: 98% of Meat and Dairy Claims Are Greenwashing

4/23/2026

50 5 Full Breakdown

1 of 1

Story summary
  • A study published on April 22, 2026, in PLOS Climate finds that environmental claims by the world's largest meat and dairy companies amount to greenwashing.
  • Researchers from the University of Miami analyzed 1,233 claims from 33 companies, finding that 98% lacked credible evidence.
  • Only three claims were supported by scholarly research.
  • Net-zero commitments often rely on carbon offsets rather than actual reductions, raising concerns about public misperception and climate action.