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Practical Magic 2 Trailer Sparks 11M Views, Brand Collaborations

4/23/2026

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Summary

Story summary

The teaser trailer for Practical Magic 2 drew nearly 11 million views, prompting brand partnerships with Warner Bros. Pictures.
Pam Abdy, co-chief of Warner Bros. Pictures, said brands seek collaborations after the trailer’s reception.
Warner Bros. Pictures is developing unique films via Clockwork and expanding its animation studio.
The Cat in the Hat marks a step in Warner Bros.' plan to expand family-friendly content through 2029.

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Story summary

The teaser trailer for Practical Magic 2 drew nearly 11 million views, prompting brand partnerships with Warner Bros. Pictures.
Pam Abdy, co-chief of Warner Bros. Pictures, said brands seek collaborations after the trailer’s reception.
Warner Bros. Pictures is developing unique films via Clockwork and expanding its animation studio.
The Cat in the Hat marks a step in Warner Bros.' plan to expand family-friendly content through 2029.