Ashley Graham's Multifaceted Career: From Supermodel to Actress

Supermodel Ashley Graham is set to make her acting debut with a cameo in "The Devil Wears Prada 2," scheduled for release on May 1. During a discussion at Variety’s Entertainment Marketing Summit, Graham and her agent, Natasha Bolouki, shared insights about the cameo and its potential impact on Graham's career. Bolouki acknowledged the uncertainty of such appearances, noting that while Graham's role could have been cut during editing, it ultimately turned out positively, with Graham featured in the film's trailer and opening scene. This opportunity is seen as a stepping stone for future partnerships and collaborations.

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Graham emphasized her commitment to fostering authentic relationships with her fanbase. She actively engages with her followers through social media, often responding to comments and direct messages. "I love sending a voice note," she stated, highlighting her preference for personal interactions. For the film's premiere, Graham invited Ella Halikas, a prominent plus-size creator, as her guest, reflecting her dedication to inclusivity and support for fellow creators who may not have similar opportunities.

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In addition to her acting pursuits, Graham continues to advocate for size inclusivity in the fashion industry. She expressed the need for greater representation on runways and in retail, stating, "We need to see all shapes and sizes on the runway…we need to have more than just an XL or a double XL in the store." This advocacy aligns with her ongoing efforts to challenge traditional beauty standards and promote diversity within the fashion landscape.

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Graham's career decisions are guided by a strong sense of alignment with her audience. She revealed that she has turned down lucrative deals that did not resonate with her values or those of her fans. "I’ve said no to million dollar deals, because I know that the fans would be like, ‘Wait, what?’" she explained. This careful consideration of partnerships underscores her commitment to authenticity and maintaining a genuine connection with her audience.

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The discussions at the Entertainment Marketing Summit highlighted the evolving landscape of entertainment marketing and the creator economy. Industry leaders, including Tina Knowles and Warner Bros Motion Picture Group CEO Pam Abdy, addressed strategies for brands to reconnect with audiences in a rapidly changing environment. Graham's experiences and insights contribute to this broader conversation about the intersection of celebrity, marketing, and community engagement.

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• “You don’t know what’s going to happen [on the] editing room floor,” — Natasha Bolouki, UTA Partner and Agent

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• “I love to have intimate dinners.” — Ashley Graham, Supermodel and Actress

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• “I’ve said no to million dollar deals, because I know that the fans would be like, ‘Wait, what?’” — Ashley Graham, Supermodel and Actress

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Through her multifaceted career, Ashley Graham continues to break barriers in both the fashion and entertainment industries, advocating for inclusivity while maintaining a strong connection with her audience.

Variety Magazine