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Ariana Madix, Patrick Ta, Bobby Berk Tout TikTok Success

4/23/2026

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Summary

Story summary

Ariana Madix, Patrick Ta, Bobby Berk and Shareef O’Neal discussed building brands with social media at Variety’s Marketing Summit.
Bobby Berk said his firm grew from an online presence to a brick-and-mortar furniture store.
Patrick Ta credited TikTok with reviving his brand and boosting his blush duos three years ago.

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Story summary

Ariana Madix, Patrick Ta, Bobby Berk and Shareef O’Neal discussed building brands with social media at Variety’s Marketing Summit.
Bobby Berk said his firm grew from an online presence to a brick-and-mortar furniture store.
Patrick Ta credited TikTok with reviving his brand and boosting his blush duos three years ago.