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Serena Williams Named Heineken 0.0 Global Ambassador for Padel.

4/23/2026

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Summary

Story summary

Serena Williams became Heineken 0.0's global brand ambassador on April 21, tying the role to padel.
She appeared in Miami, joined padel players for a post-match Heineken 0.0 drink.
Heineken head Nabil Nasser said Williams’s confidence and love of padel embody the brand’s ethos.
Williams said the non-alcoholic drink helps her stay active, meet people, and that she will not return to tennis, naming Coco Gauff as her padel partner.

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Story summary

Serena Williams became Heineken 0.0's global brand ambassador on April 21, tying the role to padel.
She appeared in Miami, joined padel players for a post-match Heineken 0.0 drink.
Heineken head Nabil Nasser said Williams’s confidence and love of padel embody the brand’s ethos.
Williams said the non-alcoholic drink helps her stay active, meet people, and that she will not return to tennis, naming Coco Gauff as her padel partner.