Story perspectives

Traffic Co-Founder Dave Mason Dies at 79

4/23/2026

Summary

Dave Mason Dies

Dave Mason, guitarist, died peacefully at 79 on April 19, 2026 in Gardnerville, Nevada, after a serious heart condition disclosed in 2024.
Mason co-founded Traffic in 1967, wrote hits “Feelin’ Alright?” and “Hole In My Shoe,” and recorded with the Rolling Stones, Jimi Hendrix, and briefly toured with Fleetwood Mac.
His memoir “Only You Know & I Know” was released in 2024.
He is survived by wife Winifred Wilson and daughter Danielle.

Summary

Dave Mason Retires

He retired from touring in September 2025 after a 2024 heart condition and a March 2025 infection.
He co-founded RKS Guitars in 2004, extending his impact beyond performing.
He championed music-education charities, notably Little Kids Rock and veteran group Rock Our Vets.
His final album, A Shade Of Blues (2025), featured Joe Bonamassa and Michael McDonald.
Early solo efforts were stalled by lengthy legal disputes with his record label, limiting commercial breakthrough.

History

Historical Context

Traffic, formed in 1967 by Dave Mason and others, significantly impacted rock music with hits like “Feelin’ Alright?” and collaborations with legends such as Jimi Hendrix. This era marked a shift in music culture, paralleling the rise of major festivals like the Monterey Pop Festival, which helped launch many artists' careers and transformed the music industry landscape.

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Dave Mason Dies

Dave Mason, guitarist, died peacefully at 79 on April 19, 2026 in Gardnerville, Nevada, after a serious heart condition disclosed in 2024.
Mason co-founded Traffic in 1967, wrote hits “Feelin’ Alright?” and “Hole In My Shoe,” and recorded with the Rolling Stones, Jimi Hendrix, and briefly toured with Fleetwood Mac.
His memoir “Only You Know & I Know” was released in 2024.
He is survived by wife Winifred Wilson and daughter Danielle.

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