Story perspectives

Vail Resorts Skier Visits Down 15%, Revenue Slides, Targets Cut

4/23/2026

Summary

Story summary

Vail Resorts reported season-to-date skier visits fell 14.9% through April 19, 2026 versus 2025.
Lift revenue fell 5.6%, ski school 12.0%, dining 11.7% and retail-rental 6.6%, while Rockies visitation dropped 25%, prompting Vail Mountain to close on April 8, 2026, Beaver Creek on March 29, 2026 and Breckenridge on April 19, 2026.
Overall revenue slipped 0.83% to $2.92 billion, EBITDA was $805.7 million, and analysts cut price targets, with UBS lowering its target to $139 from $169.

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Story summary

Vail Resorts reported season-to-date skier visits fell 14.9% through April 19, 2026 versus 2025.
Lift revenue fell 5.6%, ski school 12.0%, dining 11.7% and retail-rental 6.6%, while Rockies visitation dropped 25%, prompting Vail Mountain to close on April 8, 2026, Beaver Creek on March 29, 2026 and Breckenridge on April 19, 2026.
Overall revenue slipped 0.83% to $2.92 billion, EBITDA was $805.7 million, and analysts cut price targets, with UBS lowering its target to $139 from $169.