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Apple Names Ternus Successor, Aims to Revive Apple TV

4/24/2026

48 7 Full Breakdown

Summary

Story summary

Apple named John Ternus as Tim Cook’s successor and indicated he will push Apple TV to become more competitive.
Apple TV streams every MLS game, weekly MLB doubleheaders, and Formula 1, with the MLS deal lasting until 2029.
A 2025 analyst report said Apple TV lost over $1 billion annually despite roughly 45 million subscribers, prompting Ternus to consider bigger originals, licensed titles, or an ad tier while protecting its reputation.

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Story summary

Apple named John Ternus as Tim Cook’s successor and indicated he will push Apple TV to become more competitive.
Apple TV streams every MLS game, weekly MLB doubleheaders, and Formula 1, with the MLS deal lasting until 2029.
A 2025 analyst report said Apple TV lost over $1 billion annually despite roughly 45 million subscribers, prompting Ternus to consider bigger originals, licensed titles, or an ad tier while protecting its reputation.