Back to today’s briefing

Story perspectives

Europe EV Registrations Surge 20%, US Sales Drop 27%

4/24/2026

46 8 Full Breakdown

Summary

Tesla Surge

EV registrations in the EU, UK and EFTA reached 723,704 in Jan-Mar 2026, representing 20.6% of new-car sales.
Tesla sold 78,336 units, up 44.9% and representing 10.8% of EV sales.
Plug-in hybrids rose 32.4% to 354,700 registrations while gasoline sales fell 17%.
U.S. EV sales fell to 216,339 units in Q1 2026, a 27% YoY decline and 5.8% of new-car sales.

Summary

Chinese EVs Surge

A 100% tariff on Chinese EVs is being undermined by a viral social-media campaign that raises U.S. interest.
AlixPartners poll of 9,000 prospects found 58% saw Chinese EVs on TikTok and 69% of Gen Z shoppers were somewhat likely to consider one.
Canada lowered duties to 6.1% on 49,000 Chinese EVs annually, prompting BYD to add over 20 Canadian dealerships as a second North-American foothold after Mexico.

History

Historical Context

The U.S. Electric Vehicle (EV) Tax Credit, launched in 2010, aimed to boost electric vehicle adoption amid rising environmental concerns. By 2026, Tesla's sales reached 78,336 units, capturing 10.8% of the EU's 723,704 EV registrations. This reflects a significant shift towards electric vehicles, driven by government incentives and changing consumer preferences, reshaping the global automotive landscape.

1 of 3

Tesla Surge

EV registrations in the EU, UK and EFTA reached 723,704 in Jan-Mar 2026, representing 20.6% of new-car sales.
Tesla sold 78,336 units, up 44.9% and representing 10.8% of EV sales.
Plug-in hybrids rose 32.4% to 354,700 registrations while gasoline sales fell 17%.
U.S. EV sales fell to 216,339 units in Q1 2026, a 27% YoY decline and 5.8% of new-car sales.

1 / 3