Story perspectives

Barron Trump Joins Yerba Mate Firm Amid Appropriation Outcry

4/24/2026

Summary

Story summary

Barron Trump is listed as a director of Sollos Yerba Mate, a beverage company launching in May from Florida.
The firm incorporated in Delaware in December, registered in Florida in January, and raised $1 million.
Social-media users have flooded the company’s Instagram with accusations of cultural appropriation and profiteering from Latino heritage.
Critics argue the Trump family’s anti-immigration policies clash with the brand’s use of a South American Indigenous tea.

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Story summary

Barron Trump is listed as a director of Sollos Yerba Mate, a beverage company launching in May from Florida.
The firm incorporated in Delaware in December, registered in Florida in January, and raised $1 million.
Social-media users have flooded the company’s Instagram with accusations of cultural appropriation and profiteering from Latino heritage.
Critics argue the Trump family’s anti-immigration policies clash with the brand’s use of a South American Indigenous tea.