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Microsoft Gaming Rebrands as Xbox, Cuts Prices, Delays COD

4/24/2026

49 6 Full Breakdown

Summary

Story summary

Microsoft’s gaming division announced it will revert its name to Xbox, ending the “Microsoft Gaming” brand from January 2022.
CEO Asha Sharma and chief content officer Matt Booty said the rename shifts focus from the broader Microsoft Gaming structure.
The division cut Game Pass prices, delayed Call of Duty releases, and set four priorities: stabilize Gen9 hardware, launch Project Helix, expand franchises into China and emerging markets.

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Story summary

Microsoft’s gaming division announced it will revert its name to Xbox, ending the “Microsoft Gaming” brand from January 2022.
CEO Asha Sharma and chief content officer Matt Booty said the rename shifts focus from the broader Microsoft Gaming structure.
The division cut Game Pass prices, delayed Call of Duty releases, and set four priorities: stabilize Gen9 hardware, launch Project Helix, expand franchises into China and emerging markets.