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Story summary
- The NBA signed 11-year broadcast deals with Amazon Prime Video, ESPN and NBC for $76 billion, three times prior revenue.
- The 2025/26 season drew 170 million viewers and averaged 1.78 million per game, a 16 % rise and a seven-year high.
- Playoff opening weekend averaged 4.3 million viewers; NBC’s Trail Blazers-Spurs Game 1 drew 5.73 million, up 35 % YoY.
