Full Breakdown
Anne Hathaway Highlights Adidas Tokyo Sneakers on “Devil Wears Prada 2” Press Tour
4/24/2026, 2:06:11 PM
Core Event: Celebrity Spotlight on Adidas Tokyo Sneakers
During the New York City press tour for the upcoming film *Devil Wears Prada 2*, actress Anne Hathaway paired a plum-hued lace maxi dress with Adidas Tokyo sneakers featuring a zebra print. The outfit was photographed on the streets of Manhattan as part of the film’s promotional circuit.
Background & Context: Rise of the Adidas Tokyo Model
The Adidas Tokyo sneaker, originally released in a white-and-red striped version, has become a high-visibility footwear choice among entertainers. Within weeks of Hathaway’s appearance, the model was noted on the feet of Jennifer Lawrence, Kendall Jenner, Olivia Rodrigo, and Monica Barbaro. Industry observers report that the Tokyo design has displaced the Adidas Samba as the brand’s top-selling silhouette for the year.
Key Figures & Groups: Stars, Brand, and Consumer Voices
- Anne Hathaway – Actress promoting *Devil Wears Prada 2*.
- Adidas – Manufacturer of the Tokyo sneaker, offering the model in multiple colorways, including a Mary Jane slip-on.
- Foot Locker – Retail partner currently stocking the sneaker in all sizes despite limited inventory on Adidas’s own website.
- Brooke Parker – Commerce Partnerships Associate for Page Six, who purchased a pair before traveling to Ireland and provided a consumer assessment.
- Unnamed online reviewer – Provided a public rating highlighting comfort and repeat purchases.
Data & Statistics: Availability and Market Position
The Tokyo sneaker is listed as “mostly out of stock” on Adidas’s official site but remains purchasable at Foot Locker. The model is described as the “pair to own this year,” overtaking the Samba’s long-standing number-one status. Consumer feedback indicates frequent sell-outs, with reviewers noting ownership of multiple pairs.
Why It Matters: Influence on Fashion Trends and Consumer Demand
The convergence of celebrity endorsement and limited retail supply amplifies the sneaker’s cultural cachet, encouraging rapid turnover and prompting secondary-market activity. The visibility of the Tokyo model on a major film promotion underscores the broader trend of high-profile actors shaping streetwear preferences, potentially driving future collaborations between luxury designers and mass-market brands.
Verbatim Quotes
- “They require no breaking in, are light as a feather, and elevate any outfit without sacrificing comfort — if anything, they’re even more comfortable than they look,” — Brooke Parker, Commerce Partnerships Associate
- “Without a doubt, the best shoe purchase I’ve made in years,” — Brooke Parker, Commerce Partnerships Associate
- “Comfortable, fashionable, and it’s my go-to shoe. I get compliments everywhere I wear them. I have two pairs. I know why they are always sold out.” — Anonymous online reviewer
- “was instant love.” — Brooke Parker, Commerce Partnerships Associate
What’s Next: Anticipated Availability and Continued Celebrity Endorsements
Foot Locker expects limited restocks of the Tokyo sneaker in the coming weeks, while industry analysts predict additional celebrity appearances during upcoming award shows and film premieres. Continued exposure may sustain the model’s market momentum despite ongoing inventory constraints.
