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Trump Order Drives Fortune 100 to Abandon DEI Labels

4/25/2026

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Story summary
  • Fortune 100 firms eliminated the DEI label from their communications by ninety-eight percent between January 2023 and May 2025.
  • After President Donald Trump issued a January 2025 executive order on federal DEI programs, forty corporations revised their diversity policies, with McDonald’s, Walmart and Target ending DEI initiatives.
  • Companies now describe former DEI work as universal fairness, algorithmic bias mitigation or inclusion-by-design while preserving original objectives.