Story perspectives

Nike Cuts 1,400 Jobs, Consolidates Tech Under ‘Win Now’ Plan

4/25/2026

Summary

Nike Cuts Jobs

Nike announced on 24 April 2026 it will cut about 1,400 global jobs, mainly in its Global Operations technology area.
COO Venkatesh Alagirisamy said the layoffs finish the final stretch of Nike’s “Win Now” plan to boost long-term profitable growth.
The plan will consolidate technology at the Philip H. Knight Campus in Beaverton, Oregon and the Nike India Technology Center while adjusting Air Manufacturing Innovation sites in Beaverton, St. Louis and Vietnam.

Summary

Nike Faces Probe

The U.S. Labor Department opened a probe alleging Nike discriminated against white staff after layoffs.
Morningstar analyst David Swartz warned Nike is over-staffed, especially in technology, slowing recovery.
Nike’s shares rose about 0.5% after the announcement, though they have fallen more than 50% in three years.
Analysts expect a 2%-4% revenue dip this quarter as China sales fall about 20% while rivals On, Hoka and Anta erode market share.

History

Historical Context

Nike’s 2005 $2.5 billion restructuring, led by founder Phil Knight, slashed about 2,000 jobs and saved $300 million, setting a precedent for later workforce reductions. A 2026 layoff of 775 staff in Tennessee and Mississippi showed the company’s ongoing cost-cutting, and today COO Venkatesh Alagirisamy’s 1,400-job “Win Now” plan faces a U.S. Labor Department discrimination probe.

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Nike Cuts Jobs

Nike announced on 24 April 2026 it will cut about 1,400 global jobs, mainly in its Global Operations technology area.
COO Venkatesh Alagirisamy said the layoffs finish the final stretch of Nike’s “Win Now” plan to boost long-term profitable growth.
The plan will consolidate technology at the Philip H. Knight Campus in Beaverton, Oregon and the Nike India Technology Center while adjusting Air Manufacturing Innovation sites in Beaverton, St. Louis and Vietnam.

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