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Xbox Returns to Brand, Cuts Prices, Drops COD Launch

4/25/2026

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Story summary
  • Asha Sharma announced Xbox will revert to the Xbox brand, calling Microsoft Gaming a misnomer, via an Xbox Wire memo.
  • She cut Game Pass Ultimate to $22.99 from $29.99, PC Game Pass to $13.99 from $16.49, and removed new Call of Duty titles from Game Pass day-one launch after feedback.
  • Matt Booty said the “north star” targets daily active players.
  • Jason Ronald previewed Project Helix, a console built with AMD.