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Google Launches $99/yr Health Premium, Eyes Fitbit App Retirement

4/25/2026

31 4 Full Breakdown

Summary

Story summary

Google added a Google Health Premium subscription for Watch 4 and Fitbit wearables on its store.
The plan matches Fitbit Premium’s monthly fee but costs $99.99 annually versus $79.99.
App Store pages for Fitbit devices show the add-on at the same rates, while a heart-shaped Google Play logo replaces the Fitbit Premium branding.
Analysts say change may retire Fitbit app in favor of a Google Health app while keeping hardware.

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Story summary

Google added a Google Health Premium subscription for Watch 4 and Fitbit wearables on its store.
The plan matches Fitbit Premium’s monthly fee but costs $99.99 annually versus $79.99.
App Store pages for Fitbit devices show the add-on at the same rates, while a heart-shaped Google Play logo replaces the Fitbit Premium branding.
Analysts say change may retire Fitbit app in favor of a Google Health app while keeping hardware.