Full Breakdown
Autobrush Sonic Pro Kids Toothbrush Boxes Recalled Over Accessible Battery Hazard
4/25/2026, 1:32:32 PM
Recall Details
On April 23 2026 the U.S. Consumer Product Safety Commission (CPSC) announced a recall of approximately 48,000 Autobrush Sonic Pro Kids electric-toothbrush boxes. The recall targets the cardboard packaging, not the toothbrushes themselves, because a lithium coin-cell battery is housed in a speaker tray on the underside of the box and can be accessed without tools. The CPSC classified the packaging as an ingestion hazard for children.
Regulatory Background
Reese’s Law, enacted in 2022, obligates manufacturers and importers of products containing button or coin batteries to secure battery compartments, provide child-resistant packaging, and affix clear warning labels. The law also adopts the ANSI/UL 4200A standard for battery safety. Between 2011 and 2021 the CPSC recorded 27 deaths and an estimated 54,300 emergency-room visits linked to swallowed button batteries, underscoring the statutory intent.
Companies and Agencies Involved
- Autobrush – market name of Lander Enterprises LLC, headquartered in Miami, Florida, and the importer of the recalled product.
- CPSC – federal agency that issued the recall notice and enforces Reese’s Law.
- Manufacturing – the toothbrushes and packaging were produced in China.
Scope and Statistics
- Units affected: ~48,000 boxes.
- Sales period: March 2023 through December 2025, sold online at TryAutobrush.com.
- Retail price: $85 – $90 per unit.
- Battery type: lithium coin cell located in a speaker tray.
- Injury data: No injuries have been reported in connection with this specific recall.
Safety Implications
If a child ingests the exposed coin cell, the battery can cause chemical burns in the throat or esophagus within two hours and may lead to death. The CPSC emphasizes that such injuries are severe and can be fatal, reinforcing the need for secure battery compartments and warning labels.
Official Statements & Responses
The CPSC’s recall notice states that the packaging fails to meet mandatory safety standards for products containing button batteries and lacks the required warning labels under Reese’s Law. Autobrush reiterated that the toothbrushes themselves remain safe, that the recall concerns only the box, and that the company is offering a $5 store-credit to affected customers who submit a photo of the marked box.
Criticism of Packaging Compliance
Regulatory reviewers identified the box as violating the mandatory standard for consumer products with button batteries because the battery can be accessed without a tool or simultaneous hand movements and because the packaging does not display the legally required warnings. This non-compliance prompted the recall despite the absence of reported injuries.
Conflicting Reports & Gaps
Sources uniformly report no injuries linked to the recalled boxes, yet they cite historical data on battery-related deaths and injuries. No source provides the number of recalled boxes still in consumer possession or details on whether the battery has been removed by owners prior to the recall.
Verbatim Quotes
- “This is not a recall of the toothbrush itself,” — Autobrush, Company Statement
- “Your child’s Autobrush Sonic Pro Kids toothbrush is safe to use. This recall applies only to the box it came in.” — Autobrush, Company Statement
- “The CPSC said the box “violates the mandatory standard for consumer products containing button cell and coin batteries” because the battery can be accessed without proper safeguards and lacks required warning labels under Reese’s Law.” — U.S. Consumer Product Safety Commission
- “They can create chemical burns in the throat or esophagus in as little as two hours and may result in death.” — U.S. Consumer Product Safety Commission
- “Every Autobrush product goes through rigorous safety and quality testing before it reaches your family. This situation involves a compliance requirement specific to the packaging, and we've addressed it directly,” — Autobrush, Company Statement
Next Steps for Consumers
Customers should write “Recalled” in permanent marker on the box, photograph the marked packaging, and submit the image via Autobrush’s recall webpage to receive a $5 store credit. The boxes should then be disposed of according to local hazardous-waste guidelines. For assistance, consumers may call 844-656-3217 or email recall@autobrush.com.
