Full Breakdown
Heinz Launches “Mr. 57” Draft Tradition, Granting Logan Jones Lifetime Ketchup Supply
4/25/2026, 2:13:47 PM
Heinz Introduces “Mr. 57” at the 2026 NFL Draft
During Day 2 of the 2026 NFL Draft in Pittsburgh, the Chicago Bears chose Iowa center Logan Jones with the 57th overall pick. Heinz, headquartered in Pittsburgh, used the selection to launch its first “Mr. 57” activation, awarding Jones a custom jacket, a lifetime supply of Heinz Ketchup, and a partnership with the brand.
Branding Roots and Devin Hester Connection
Heinz’s “57” label has been a marketing hallmark for 157 years, a number first promoted by founder Henry J. Heinz. The promotion also references former Bears return specialist Devin Hester, the 57th overall pick in 2006 and a 2024 Hall of Fame inductee, highlighting the cultural link between the brand’s iconic number and the NFL.
Data Highlights
- 57th overall pick Logan Jones receives a lifetime supply of Heinz Ketchup.
- 157 years of Heinz “57” branding.
- 150+ Pittsburgh billboards and a $25 Uber Eats discount for fans when the 57th pick is announced.
Official Statements & Responses
Heinz called the activation its first NFL partnership, noting a citywide celebration with billboards, a river barge, and sauce stations at the Draft Experience. The brand also announced a joint Uber Eats offer that gives fans $25 off when the 57th pick is announced. Jamie Mack, brand communications director, said launching the promotion in Pittsburgh—Heinz’s hometown—was “going bigger than ever” and ties the historic “57” identity to a high-visibility sports moment.
Verbatim Quotes
- “'Mr. 57' jacket, a lifetime supply of HEINZ Ketchup and the opportunity to partner with HEINZ—cementing their place in a new kind of Draft legacy,” — Heinz
- “HEINZ has turned ‘57’ into an icon through its own legacy, and it’s powerful to see that same number elevated on one of the biggest nights in football.” — Devin Hester, NFL legend
- “This year marks 157 years where HEINZ has been food’s best friend and fans’ go-to for game-day favorites—bringing iconic flavor to everything from burgers and fries to stadium snacks,” — Jamie Mack, Associate Director, Brand Communications, Heinz U.S.
- “When the 57th pick is on the clock, fans can unlock $25 off their Uber Eats order from select restaurants* across the country—turning one pick into a celebration.” — Heinz press release
What’s Next: Ongoing Promotion and Fan Engagement
Heinz will keep the “Mr. 57” rollout active through the draft week with sauce stations, exclusive merchandise, and Instagram and TikTok campaigns. Fans can follow @HEINZ and @Heinz_us, and the Uber Eats discount will stay available for the draft’s duration, extending the brand’s presence beyond the initial pick.
