Story perspectives

Kellogg Packs Toy Story 5 Toys into Breakfast Cereals

4/26/2026

Summary

Story summary

Kellogg Co. placed Toy Story 5 toys in select cereal boxes on April 26, 2026.
The cereals—Froot Loops, Frosted Flakes, Apple Jacks and Frosted Mini-Wheats—include toys, cards, spoons and ticket promos.
Laura Newman, VP Brand Marketing at WK Kellogg Co., said the toys add a screen-free play moment at breakfast.
Lylle Breier, Executive Vice President of Partnerships at Walt Disney Studios, said the campaign lets families explore Woody, Buzz Lightyear and Jessie.

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Story summary

Kellogg Co. placed Toy Story 5 toys in select cereal boxes on April 26, 2026.
The cereals—Froot Loops, Frosted Flakes, Apple Jacks and Frosted Mini-Wheats—include toys, cards, spoons and ticket promos.
Laura Newman, VP Brand Marketing at WK Kellogg Co., said the toys add a screen-free play moment at breakfast.
Lylle Breier, Executive Vice President of Partnerships at Walt Disney Studios, said the campaign lets families explore Woody, Buzz Lightyear and Jessie.