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Hasbro Action Figure Reveals Savage Hulk Return in *Spider-Man: Brand New Day*

4/26/2026, 4:20:38 AM

Spoiler Reveal via Hasbro Marvel Legends Figure

Hasbro’s Marvel Legends released a 6-inch Hulk figure for *Spider-Man: Brand New Day*. The packaging notes Spider-Man meets the Hulk after a long absence and is unsure if the Hulk remembers him, implying a confrontation. A web-effect accessory suggests a fight between the two, confirming the return of the classic green, uncontrolled “Savage Hulk” in the film.

Context: Hulk’s Evolution and Figure Details

Earlier MCU films showed Mark Ruffalo’s “Smart Hulk,” a controlled, intelligent version introduced in *Avengers: Endgame* and featured in *She-Hulk*. Rumors of a Grey Hulk or Maestro variant circulated, but the Hasbro figure displays the original green Savage Hulk, refuting those claims. The figure sells for $47, stands 6 inches tall, and includes five accessories: two alternate hands, two web-effect pieces, and an alternate head, with tattered brown pants and a shredded white lab coat matching trailer visuals.

Official Statements & Responses

Marvel Studios’ trailer shows Bruce Banner teaching at Empire State University, establishing his role before any transformation. Hasbro’s packaging description frames the Hulk-Spider-Man encounter as a plot element. The sources do not include an official Marvel Studios comment on the figure. Key participants are Marvel Studios, Hasbro, and actor Mark Ruffalo, who returns as Bruce Banner/Hulk.

Criticism & Opposition

A Forbes commentary notes Marvel’s likely displeasure, citing the studio’s habit of tightly guarding plot details.

Conflicting Reports & Gaps

Reports of a Grey Hulk or Maestro version contrast with the Hasbro figure’s green Savage Hulk, disproving those rumors. No source identifies what triggers the Savage transformation or which character—such as Tombstone or Scorpion—might cause it. The figure’s description also leaves unclear whether Hulk retains memory of Spider-Man after the reality-altering spell shown in *No Way Home*.

Verbatim Quotes

  • “Spider-Man is surprised to see the Hulk again after so much time has passed, and has no idea if Hulk will remember him. Will Hulk be a friend or foe?” — Hasbro product description
  • “Hasbro The figure shows a highly detailed, muscular, green-skinned Hulk with an angry expression.” — The Direct
  • “What's interesting about this set of accessories is the inclusion of the web effect, which all but confirms that Spider-Man and Hulk will come to blows at one point in Spider-Man: Brand New Day.” — The Direct
  • “I cannot imagine Marvel is pleased about this, given how secretive they’ve been about the movie and how many leaks they’ve tried to stamp out.” — Forbes

What’s Next

*Spider-Man: Brand New Day* opens in theaters on July 31, 2026. Additional Marvel Legends figures, including the Savage Hulk and a Scorpion figure, are scheduled for release alongside the film, extending the visual confirmation of the storyline.