Story perspectives

Israel hires Brad Parscale for $9 M AI image-shaping campaign.

4/26/2026

Summary

Story summary

Israel hired former Trump campaign manager Brad Parscale to run a multimillion-dollar effort to shape AI portrayals of the country.
The contract, worth $9 million and renewed, funds a digital outreach team that targets AI platforms such as ChatGPT and Gemini.
The operation has launched nine websites, including paxpoint.org and factsignal.org, to provide content.
A Pew Research survey shows 60 % of Americans view Israel unfavorably, up from 53 % a year earlier.

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Story summary

Israel hired former Trump campaign manager Brad Parscale to run a multimillion-dollar effort to shape AI portrayals of the country.
The contract, worth $9 million and renewed, funds a digital outreach team that targets AI platforms such as ChatGPT and Gemini.
The operation has launched nine websites, including paxpoint.org and factsignal.org, to provide content.
A Pew Research survey shows 60 % of Americans view Israel unfavorably, up from 53 % a year earlier.