Full Breakdown
Starbucks Launches “Devil Wears Prada 2” Secret Menu Ahead of Film Premiere
4/26/2026, 8:31:19 PM
Core Event: Secret Menu Debut Tied to Film
On Monday, April 20, 2026, Starbucks introduced a four-drink secret menu inspired by characters from the upcoming film *The Devil Wears Prada 2*. The drinks are available through the Starbucks mobile app with pre-set customizations and can be ordered in-store by specifying the exact modifications. The menu includes:
- Miranda Priestly’s Signature Order – extra-hot latte, no foam, nonfat milk, and an extra shot.
- Andy Sachs’s Cappuccino – cappuccino with caramel, cinnamon syrup, and oat milk.
- Nigel’s Go-to Doppio – doppio espresso con panna with mocha sauce.
- Emily’s Favorite Iced Chai – iced chai latte with almond milk and sugar-free caramel.
Because each item is a customization of an existing menu offering, Starbucks indicated the drinks will not be discontinued; customers can continue to order them if they know the required customizations.
Background & Context: Film Premiere and Marketing Collaboration
*The Devil Wears Prada 2* held its world premiere in New York City, featuring stars such as Anne Hathaway, Lady Gaga, and Anna Wintour. Starbucks timed the secret-menu launch to coincide with the premiere, using the film’s fashion-industry setting to create a themed beverage experience. The partnership also includes limited-edition promotional “Runway” magazines and movie-themed merchandise offered at the Starbucks Reserve location in the Empire State Building.
Key Figures & Groups: Primary Entities
- Starbucks – global coffee retailer executing the secret menu and related promotions.
- The Devil Wears Prada 2 – film sequel whose characters inspire the drinks.
- Miranda Priestly, Andy Sachs, Nigel, Emily – central characters whose signature orders were translated into beverage customizations.
- Starbucks Reserve, Empire State Building – venue for limited-edition Runway magazines.
- AMC Theaters – location where Runway magazines, sunglasses, a wine tumbler, and a popcorn purse are sold alongside the film.
Data & Statistics: Core Numbers
- Number of secret-menu drinks: 4.
- Launch date: April 20, 2026.
- Customization format: pre-set in the mobile app; in-person orders require verbal specification.
- Post-app removal: drinks remain orderable by customers familiar with the customizations, as they are based on standard menu items.
Official Statements & Responses: Starbucks Press Release
A Starbucks news release announced that the Starbucks Reserve at the Empire State Building will stock limited-edition Runway magazines, described as “the movie’s signature publication.” The release also noted that Runway magazines will be available at AMC Theaters alongside film-themed accessories such as sunglasses, a wine tumbler, and a popcorn purse. The statement emphasized that the promotional items complement the secret menu and aim to enhance the overall fan experience.
Why It Matters: Cross-Industry Promotion and Consumer Engagement
The collaboration links a consumer-goods brand with a Hollywood film. Character-inspired drink customizations and limited-edition merchandise provide a themed experience that aligns the coffee chain with the movie’s audience, illustrating a direct marketing tie-in between the food-service sector and the entertainment industry.
What’s Next: Ongoing Availability and Additional Merchandise
Starbucks confirmed that the secret-menu drinks will remain available beyond the app listing, provided customers know the required customizations. The limited-edition Runway magazines and associated accessories will continue to be sold at the Starbucks Reserve location and selected AMC Theaters for the duration of the film’s theatrical run.
