Full Breakdown
Hollywood Actor Hans Obma Joins Welsh-Language Soap **Pobol y Cwm**
4/27/2026, 10:53:54 AM
Hans Obma Cast in *Pobol y Cwm* After Learning Welsh
American actor Hans Obma, known for roles in *Better Call Saul*, *The Vampire Diaries* and *Criminal Minds*, has been added to the cast of S4C’s long-running Welsh-language soap *Pobol y Cwm*. Motivated by his Welsh grandmother from Brynmawr, Blaenau Gwent, Obma learned Welsh and will portray an American character who retains his accent while speaking primarily in Welsh. The production, set in the fictional village of Cwmderi in south-west Wales, is 97 % Welsh and airs three times a week. Obma now divides his time between Wisconsin, USA, and Wales.
Background and Context of *Pobol y Cwm*
*Pobol y Cwm* (English: “People of the Valley”) first aired on BBC Wales on 16 October 1974, making it the oldest television soap in the United Kingdom. In 1982 the series moved to the Welsh-language channel S4C, where it continues to broadcast three episodes weekly. Over its five-decade run the show has launched the careers of actors such as Ioan Gruffudd, Iwan Rheon, Michael Sheen and Alexandra Roach. S4C, established to promote Welsh-language programming, uses the series as a flagship cultural product.
Key Figures and Groups
- Hans Obma – Wisconsin-born actor; maternal grandmother was Welsh; has relatives in Cardiff; split residence between Wales and the United States.
- S4C – Public broadcaster responsible for Welsh-language television, including *Pobol y Cwm*.
- BBC Wales – Original producer of the soap before its transfer to S4C.
Data and Statistics
- First broadcast: 16 Oct 1974 (BBC Wales)
- Transfer to S4C: 1982
- Air schedule: three episodes per week
- Language composition: 97 % Welsh, 3 % English (for the American character)
- Obma’s recent credits: Adrian in *Better Call Saul* (seasons 4-5), roles in *The Vampire Diaries* and *Criminal Minds*
Why It Matters
Obma’s participation highlights the growing appeal of Welsh-language media beyond native speakers. His public remarks suggest that immersive language learning through television can foster “immediate, unique relationships” with local communities. The casting of a non-native speaker may encourage other actors and viewers to engage with Welsh, potentially strengthening the language’s visibility and supporting S4C’s cultural mandate.
Official Statements and Responses
Obma explained that learning Welsh has been “exhilarating” and that he feels a responsibility to “be on the top of my game acting in Welsh.” He described the experience of using a newly acquired language as “nothing I’ve enjoyed as much as this,” and emphasized that news programmes and soaps serve as effective tools for language learners. Looking ahead, he expressed a desire to continue working in Welsh, hoping audiences will receive his character positively.
Verbatim Quotes
- “It's been quite a journey,” — Hans Obma, Actor
- “For me, the fact of learning a language and then using a language is exhilarating, there is nothing I've enjoyed as much as this.” — Hans Obma
- “I need to be on the top of my game acting in Welsh,” — Hans Obma
- “I find that through learning a language I have immediate, unique relationships with people," he added.” — Hans Obma
- “Wisconsin is home but this is going to become a great second home," said Obma.” — Hans Obma
What’s Next
Obma will return to Wales for the National Eisteddfod in August, marking his fourth attendance at the cultural festival. He has indicated plans to remain active in Welsh-language productions, suggesting further integration of non-native talent into S4C’s programming slate.
