Story perspectives

Real Brokerage to Acquire RE MAX in $880M Deal

4/27/2026

Summary

Real Acquires REMAX

Real Brokerage Inc. will acquire REMAX Holdings Inc. in an all-stock and cash transaction valued at about $880 million.
REMAX shareholders may take $13.80 cash per share or 5.152 shares of the new Real REMAX Group, while Real shareholders will own 59 % of the combined firm.
The merged platform will serve over 180,000 agents and 8,500 franchisees in 120+ countries, project 2025 revenue of $2.3 billion, adjusted EBITDA of $157 million, and $30 million cost savings.

Summary

RE/MAX Cancels Call

RE/MAX Holdings canceled its Q1 2026 earnings call because of the merger.
RE/MAX shares rose 20.57% to $9.63 and Real Brokerage fell 27.24%; rating is “Hold” with a $27.05 target, though Goldman Sachs upgraded to “Buy” at $30 and JP Morgan downgraded to “Neutral” at $22.
The earnings preview expects a May 7 2026 report with EPS of 19 cents and revenue $73.01 million, and cites regulatory and shareholder approvals risks to the merger’s timing and share price.

History

Historical Context

Lehman Brothers filed for Chapter 11 on September 15 2008, sparking the 2008 financial crisis and prompting a wave of real-estate brokerage consolidation. The Federal Reserve responded that week by seeking a $700 billion liquidity facility. Today, Real Brokerage’s acquisition of RE/MAX echoes that post-crisis merger trend, reshaping market share overall in the U.S.

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Real Acquires REMAX

Real Brokerage Inc. will acquire REMAX Holdings Inc. in an all-stock and cash transaction valued at about $880 million.
REMAX shareholders may take $13.80 cash per share or 5.152 shares of the new Real REMAX Group, while Real shareholders will own 59 % of the combined firm.
The merged platform will serve over 180,000 agents and 8,500 franchisees in 120+ countries, project 2025 revenue of $2.3 billion, adjusted EBITDA of $157 million, and $30 million cost savings.

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