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Taylor Swift Files Trademarks to Guard Voice, Image

4/28/2026

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Summary

Taylor Swift Trademarking

Taylor Swift filed trademark applications on April 24 to protect her voice and image.
Applications request sound-mark protection for the phrases “Hey, it’s Taylor” and “Hey, it’s Taylor Swift.”
A third filing seeks a trademark for a photo of Swift with a pink guitar, iridescent bodysuit and silver boots.
If granted, Swift could sue over AI-generated audio or visuals that are similar, following images and a fake President Donald Trump endorsement.

Summary

Taylor Swift Endorses

Taylor Swift publicly endorsed Kamala Harris and Tim Walz, warning that AI-driven misinformation threatens election integrity.
The NO FAKES Act, intended to protect voices and likenesses from AI exploitation, is still pending committee approval.
Over 700 creators signed a proclamation denouncing unauthorized AI use of their identities and placed ads in The New York Times to draw attention.

History

Historical Context

After Bette Midler rejected a 1985 Ford Mercury Sable spot, Ford used a sound-alike singer, prompting Midler to sue. The Ninth Circuit ruled the imitation violated her personality rights, forcing the ad’s removal; her 1973 single had peaked at No. 17. Today, artists like Taylor Swift cite that precedent while backing the NO FAKES Act to curb AI-generated voice clones.

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Taylor Swift Trademarking

Taylor Swift filed trademark applications on April 24 to protect her voice and image.
Applications request sound-mark protection for the phrases “Hey, it’s Taylor” and “Hey, it’s Taylor Swift.”
A third filing seeks a trademark for a photo of Swift with a pink guitar, iridescent bodysuit and silver boots.
If granted, Swift could sue over AI-generated audio or visuals that are similar, following images and a fake President Donald Trump endorsement.

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