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Sawe Breaks Two-Hour Marathon; Adidas Shoes Boost Shares

4/28/2026

30 2 Full Breakdown

Summary

Adidas Launches

Sabastian Sawe ran the London Marathon in 1:59:30, a sub-two-hour marathon, wearing Adidas Adizero Adios Pro Evo 3 shoes.
Tigist Assefa set the women's record at 2:15:41 in the same Adidas shoes.
Adidas launched the Adizero Adios Pro Evo 3 on April 25 for £500 (about $675), weighing 97 grams and claiming a 1.6 % gain over the Pro Evo 2.
Adidas shares rose 2 % to 138 euros, up 1 % at 118.22 euros after the launch.

Summary

Sawe Funds Testing

Sawe paid $50,000 for 25 drug tests in 2025, prompting the AIU to conduct night-time and overseas samples, a first for voluntary testing.
Global market may reach $104 billion by 2030, while U.S. sales rose 13 % to $8.1 billion in the year to February.
Nike’s shift trimmed its market value while Adidas shares rose 1.5 % after the London Marathon.
On launched a $330 Cloudboom Strike and Saucony models, expanding competition beyond Adidas-Nike.

History

Historical Context

After Nike introduced carbon-fiber-plated shoes in 2016 and began retail sales of the Vaporfly 4% in 2017, elite marathon times accelerated, prompting World Athletics to tighten shoe rules in 2020. In 2019 Nike unveiled the Zoom X Vaporfly 4% at Berlin, promising a 4 % efficiency gain; by 2021 it had sold one million pairs, spurring rivals like Adidas to launch comparable models.

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Adidas Launches

Sabastian Sawe ran the London Marathon in 1:59:30, a sub-two-hour marathon, wearing Adidas Adizero Adios Pro Evo 3 shoes.
Tigist Assefa set the women's record at 2:15:41 in the same Adidas shoes.
Adidas launched the Adizero Adios Pro Evo 3 on April 25 for £500 (about $675), weighing 97 grams and claiming a 1.6 % gain over the Pro Evo 2.
Adidas shares rose 2 % to 138 euros, up 1 % at 118.22 euros after the launch.

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