Story perspectives

Apple Announces $2,000 Foldable iPhone Ultra, Delays MacBook Ultra

4/28/2026

Summary

Story summary

Apple will unveil the iPhone Ultra, its first foldable phone, at a September 2026 event.
The iPhone Ultra, priced from $2,000, will sit above the iPhone 18 Pro/Pro Max, will not use an “18” model number, and limited supply may delay retail availability by weeks.
Apple’s MacBook Ultra, a touchscreen OLED laptop above the MacBook Pro, is delayed to early 2027 because of a global memory shortage and will cost significantly more than current Pro models.

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Story summary

Apple will unveil the iPhone Ultra, its first foldable phone, at a September 2026 event.
The iPhone Ultra, priced from $2,000, will sit above the iPhone 18 Pro/Pro Max, will not use an “18” model number, and limited supply may delay retail availability by weeks.
Apple’s MacBook Ultra, a touchscreen OLED laptop above the MacBook Pro, is delayed to early 2027 because of a global memory shortage and will cost significantly more than current Pro models.