Full Breakdown
Lady Gaga and Doechii Unveil “Runway” Video Ahead of *The Devil Wears Prada 2*
4/28/2026, 6:20:27 AM
Flagship Song and Video Launch
On April 27 2026 the Parris Goebel-directed music video for “Runway” premiered on YouTube and major streaming platforms. The three-minute visual features Gaga and Doechii alternating through a succession of haute-couture looks before converging on a final runway walk. The track serves as the lead single for the soundtrack of *The Devil Wears Prada 2*, which opens in theaters on May 1 2026.
Film Context and Marketing Strategy
*The Devil Wears Prada 2* continues the story of Runway magazine, with Meryl Streep returning as editor-in-chief Miranda Priestly and Anne Hathaway reprising Andy Sachs. The sequel’s promotional campaign centers on fashion-centric content, using “Runway” in the trailer and a behind-the-scenes sequence set during Milan Fashion Week. Disney’s 20th Century Studios positions the song as a bridge between the film’s narrative and contemporary pop culture.
Artists and Creative Team
Lady Gaga (Stefani Germanotta) brings a post-Mayhem Ball tour profile and a cameo appearance in the film. Doechii (Jaylah Hickmon) contributes her rap verse and previously presented Gaga with the 2025 iHeartRadio Innovator Award. Production credits include co-producers Andrew Watt, Bruno Mars, Cirkut and Dernst “D’Mile” Emile II; co-writers add Jayda Love alongside the performers. Choreography is overseen by Goebel, known for work with Rihanna and Jennifer Lopez.
Data & Statistics
Within days of release the song logged 2,962,332 unfiltered Spotify streams, debuting at #32 on the Global Spotify chart and #25 on the U.S. chart. Billboard reported a #50 entry on the Hot 100 and a #1 placement on the Dance Digital Song Sales chart. The video quickly amassed millions of views on YouTube, reinforcing its role as a high-visibility promotional asset.
Official Statements & Responses
Gaga praised Doechii in a British Vogue interview, noting the rapper’s “immediately legendary” lyricism and “raw, deeply personal perspective.” The studio confirmed Gaga’s cameo and highlighted the collaboration as a “celebration of emerging designers and runway culture.” Doechii, in prior award-season remarks, described the partnership as “a dream come true for both of us.”
Verbatim Quotes
- “You don’t often see someone come out of the gate with a pen that feels immediately legendary. That’s Doechii to me.” — Lady Gaga, British Vogue
- “The power in her words, her vulnerability, the way she rhymes with this wild mix of audacity and emotional precision – it struck me to the core.” — Lady Gaga, British Vogue
- “Yes, let ’em know I’m that girl/ Yes, Monday through Sunday/ I can turn a dance floor into a runway,” — Lyrics, “Runway.”
Conflicting Reports & Gaps
Sources differ on chart performance: Variety cites Spotify positions (#32 global, #25 U.S.), while Billboard emphasizes a #50 Hot 100 debut and a #1 Dance Digital Song Sales ranking. No source provides official sales figures, leaving the commercial impact beyond streaming metrics unverified.
What’s Next
*The Devil Wears Prada 2* opens nationwide on May 1, featuring Gaga’s cameo and the “Runway” sequence during a Milan Fashion Week set-piece. Both artists have hinted at future collaborations, suggesting the partnership may extend beyond the film’s promotional window.
