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Amazon Locks Exclusive Oprah Podcast Deal, Shares Slip

4/28/2026

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Summary

Amazon Secures Oprah

Amazon signed a multi-year deal with Harpo Entertainment granting Wondery exclusive rights to “The Oprah Podcast.”
Amazon secured the Oprah Winfrey Show archive and Oprah’s Book Club and Favorite Things franchises.
The podcast will add two new episodes per week beginning this summer.
Wondery will distribute the show on Amazon Prime Video, Amazon Music, Fire TV Channels and Audible from July.
Amazon shares fell 0.59% to $262.44 after the announcement.

Summary

Amazon Leverages Oprah

Amazon's advertising arm, which posted $68 billion in 2025 revenue, is using the Oprah podcast deal to expand its media-ad footprint.
After buying Wondery for $300 million in 2020, Amazon shut its app, moved narrative podcasts to Audible, and created a Creator Services unit for celebrity shows.
Matt Sandler and Steve Boom said the Creator Services unit will scale audiences for Oprah’s podcast and extend her voice across Amazon’s platforms.

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Amazon Secures Oprah

Amazon signed a multi-year deal with Harpo Entertainment granting Wondery exclusive rights to “The Oprah Podcast.”
Amazon secured the Oprah Winfrey Show archive and Oprah’s Book Club and Favorite Things franchises.
The podcast will add two new episodes per week beginning this summer.
Wondery will distribute the show on Amazon Prime Video, Amazon Music, Fire TV Channels and Audible from July.
Amazon shares fell 0.59% to $262.44 after the announcement.

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