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Apple Appoints Ternus CEO, Unveils $2K Foldable iPhone

4/28/2026

28 6 Full Breakdown

Summary

Story summary

Apple will appoint John Ternus (hardware engineering VP) as chief executive on September 1, 2026, as Tim Cook (CEO) steps down.
Cook will remain on Apple’s board as chair after ending his 15-year CEO tenure.
Ternus pledged to accelerate AI advances and expand services in a town-hall meeting.
He will debut Apple’s first foldable iPhone, priced above $2,000, in his first quarter, with analysts forecasting nearly $150 billion holiday revenue.

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Story summary

Apple will appoint John Ternus (hardware engineering VP) as chief executive on September 1, 2026, as Tim Cook (CEO) steps down.
Cook will remain on Apple’s board as chair after ending his 15-year CEO tenure.
Ternus pledged to accelerate AI advances and expand services in a town-hall meeting.
He will debut Apple’s first foldable iPhone, priced above $2,000, in his first quarter, with analysts forecasting nearly $150 billion holiday revenue.