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Real Brokerage to Buy RE/MAX for $880 Million

4/28/2026

28 2 Full Breakdown

Summary

Real Brokerage Acquires RE/MAX

On April 27, 2026, Real Brokerage Inc. agreed to acquire RE/MAX Holdings for $880 million.
The transaction creates Real RE/MAX Group, based in Miami with operations in Denver.
RE/MAX shareholders may receive $13.80 cash or 5.152 new shares, cash capped at $60-$80 million.
Real shareholders will own about 59% of the combined firm, RE/MAX owners roughly 41%, with financing from a $550 million Morgan Stanley-Apollo loan.

Summary

RE/MAX Lists

The merged RE/MAX and Real Brokerage will list on Nasdaq as REAX.
RE/MAX shares rose 24.4% to $9.94 while Real Brokerage stock fell 24.6% to $2.02 on Monday.
The firm will add RE/MAX’s mortgage franchise, Motto Mortgage, to its portfolio.
On Long Island, RE/MAX has 14 offices with 130 agents while Real has 170 agents.
Franchise owner Lisa Camarda hopes the merger will eliminate rent on her 2,500-square-foot office.

History

Historical Context

In 1995 Hospitality Franchise Systems (later Cendant) bought Century 21 from MetLife for $200 million, and a year later added Coldwell Banker for $740 million, creating the nation’s largest residential-brokerage franchise; by 2006 the combined network ran more than 1,000 offices and 64,000 agents. That consolidation model underpins today’s $880 million Real Brokerage–RE/MAX merger, which again reshapes the U.S. franchise landscape.

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Real Brokerage Acquires RE/MAX

On April 27, 2026, Real Brokerage Inc. agreed to acquire RE/MAX Holdings for $880 million.
The transaction creates Real RE/MAX Group, based in Miami with operations in Denver.
RE/MAX shareholders may receive $13.80 cash or 5.152 new shares, cash capped at $60-$80 million.
Real shareholders will own about 59% of the combined firm, RE/MAX owners roughly 41%, with financing from a $550 million Morgan Stanley-Apollo loan.

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