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Taylor Swift Files Trademarks to Block AI Deepfakes

4/29/2026

Summary

Swift Files Trademarks

Taylor Swift filed three USPTO trademark applications on April 24.
The applications cover two voice clips and an image of Swift onstage in a sequined bodysuit with a pink guitar.
One clip features Swift saying, “Hey, it’s Taylor Swift…listen to my album, The Life of a Showgirl, on Amazon Music Unlimited.”
Attorney Josh Gerben said the filings aim to stop AI deepfake videos and audio targeting Swift, following Matthew McConaughey’s similar move.

Summary

Swift Secures Trademarks

The United States Patent and Trademark Office (USPTO) approved three trademarks for Taylor Swift’s AI project, pending attorney assignment.
Swift’s “Life of a Showgirl” promos showed AI glitches, including a missing-limb squirrel and mixed-font notepad.
Loti AI CEO Luke Arrigoni said the filings will require brands to license a “Swift-like” AI voice after 2027.
Analysts say the step turns Swift’s digital likeness into a sellable asset and new revenue source.

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Swift Files Trademarks

Taylor Swift filed three USPTO trademark applications on April 24.
The applications cover two voice clips and an image of Swift onstage in a sequined bodysuit with a pink guitar.
One clip features Swift saying, “Hey, it’s Taylor Swift…listen to my album, The Life of a Showgirl, on Amazon Music Unlimited.”
Attorney Josh Gerben said the filings aim to stop AI deepfake videos and audio targeting Swift, following Matthew McConaughey’s similar move.

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