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Greene King Launches AI “Charlie” in London Pubs

4/29/2026

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Story summary
  • Greene King has introduced a virtual assistant called “Charlie” to answer customer calls in several London pubs.
  • The AI system runs at the Rutland Arms, the George, Anchor Bankside and Ye Olde Cock Tavern.
  • Charlie handles bookings, prevents missed calls and frees staff to serve patrons inside the pubs.
  • The trial arrives as UK pubs face higher taxes and new workers’ rights rules that raise costs, prompting mixed patron reactions.