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YouTube TV Adds 4-Game Multiview, $64.99 Sports Plan

4/29/2026

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Summary

YouTube TV Multiview

YouTube TV launched a multiview feature that shows up to four channels at once.
CEO Neal Mohan announced on X that users can select four football games starting this fall.
The $64.99 Sports Plan includes major networks and may need a $10.99 HBO Max add-on.
NFL bundles cost $59.97 per month, are about $5 cheaper than the Sports Plan, while the multiview feature remains exclusive to YouTube TV.

Summary

YouTube TV Multiview

YouTube TV launched a multiview builder that runs on its servers, requiring no special home hardware.
The feature works only with live programming and excludes certain family-friendly channels from custom multiviews.
Older devices—under 5% of the base—get a limited view showing only major events like the NFL or World Cup.
The rollout started April 23, 2026 and reached most U.S. living-room and mobile devices by April 28, 2026.

History

Historical Context

In 2007 Netflix launched streaming, shifting TV consumption and reflecting Reed Hastings' early vision for on-demand media. Over the 2020s it added live sports, e.g., a November 2024 boxing match watched by 60 million households and a $5 billion WWE Raw deal in 2025. That sports-streaming precedent underlies YouTube TV’s 2026 multiview rollout announced by CEO Neal Mohan.

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YouTube TV Multiview

YouTube TV launched a multiview feature that shows up to four channels at once.
CEO Neal Mohan announced on X that users can select four football games starting this fall.
The $64.99 Sports Plan includes major networks and may need a $10.99 HBO Max add-on.
NFL bundles cost $59.97 per month, are about $5 cheaper than the Sports Plan, while the multiview feature remains exclusive to YouTube TV.

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