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Coors Light Launches Non-Alcoholic Beer, World Cup Promo

4/30/2026

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Summary

Story summary

Coors Light launched the “The Coooors Call” campaign for the 2026 FIFA World Cup and introduced its first non-alcoholic beer, Coors 0.0%.
The campaign stars Spanish-language sportscaster Andrés Cantor in a 30-second spot and invites fans to submit “Coooors Calls” for cash prizes.
Coors 0.0% will debut in select Northeast markets in May 2026, roll out nationwide in 2027, and follows Molson Coors’ 2.7% Q4 2025 net-sales decline.

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Story summary

Coors Light launched the “The Coooors Call” campaign for the 2026 FIFA World Cup and introduced its first non-alcoholic beer, Coors 0.0%.
The campaign stars Spanish-language sportscaster Andrés Cantor in a 30-second spot and invites fans to submit “Coooors Calls” for cash prizes.
Coors 0.0% will debut in select Northeast markets in May 2026, roll out nationwide in 2027, and follows Molson Coors’ 2.7% Q4 2025 net-sales decline.