Story perspectives

Diablo 4's “Lord of Hatred” Launch Breaks Steam Record

4/30/2026

Summary

Story summary

Blizzard Entertainment launched the Lord of Hatred expansion for Diablo 4 globally on April 28, 2026, priced at R$99.90 in Brazil.
Steam peaked at 29,998 concurrent players, beating the 2026 record of 28,420 set during Season 12’s launch.
The expansion added a Loot Filter system that lets players hide, recolor, or show gear based on power or rarity.
Twitch’s Diablo 4 category audience jumped 340% after the announcement of the new progression and loot features.

History

Historical Context

In January 2007 Blizzard launched World of Warcraft: The Burning Crusade, the first major expansion that helped the game grow toward its record 12 million subscribers reached in October 2010. The company repeated this model with Diablo 4’s Lord of Hatred expansion in 2026, which spurred a 340 % Twitch viewership jump and near-30,000 concurrent Steam players.

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Story summary

Blizzard Entertainment launched the Lord of Hatred expansion for Diablo 4 globally on April 28, 2026, priced at R$99.90 in Brazil.
Steam peaked at 29,998 concurrent players, beating the 2026 record of 28,420 set during Season 12’s launch.
The expansion added a Loot Filter system that lets players hide, recolor, or show gear based on power or rarity.
Twitch’s Diablo 4 category audience jumped 340% after the announcement of the new progression and loot features.

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