Full Breakdown
Scottish Influencer Rachel Kerr Reported Missing in Morocco, Later Declared Safe Amid Conflicting Reports
4/30/2026, 7:17:35 AM
Disappearance and Family Appeal
On 25 April 2024 Rachel Kerr, a 31-year-old travel influencer from Dunblane, Scotland, checked out of the Caribbean Village resort in Agadir, Morocco, and switched off her mobile phone. Her cousin, Claire Hill, posted on Facebook that the family had been unable to reach Kerr since that evening and described them as “extremely concerned for her welfare.” The appeal asked anyone with information to “please get in touch if you have any information.”
Background & Context
Kerr maintains a travel-focused presence on Instagram (?9 000 followers) and Facebook (?6 000 followers). She regularly promotes remote-work opportunities, models for brands, and announced a scheduled Agadir tour for October 2024. Prior to her disappearance she posted a selfie on 13 April captioned “la marinaaaa,” and earlier shared resort-room photos on 10 April.
Timeline of Key Events
- 30 Mar 2024 – Moroccan entry records show Kerr arrived in Agadir.
- 10 Apr 2024 – Instagram post from her resort room promotes remote work.
- 13 Apr 2024 – Last public Instagram update (“la marinaaaa”).
- 25 Apr 2024 (?05:00 h) – Seen leaving the SMART Nightclub in Agadir; subsequently checks out of Caribbean Village.
- 28 Apr 2024 – Hill’s missing-person notice circulates; the UK Foreign, Commonwealth & Development Office (FCDO) confirms assistance.
- 29 Apr 2024 – Hill updates that Kerr has been “traced and is safe in the care of family.”
- 30 Apr 2024 – Agadir police announce they located Kerr in an apartment, stating she left the hotel voluntarily and faced no threat.
Official Statements & Responses
A spokesperson for the FCDO said, “We are supporting the family of a British woman who is missing in Morocco.” The Agadir Security Authority reported that police used national-security databases to locate Kerr, confirming she was found in an apartment, had left the hotel of her own accord, and was not subjected to any violence or threat. Moroccan police statements echoed this finding, describing her as “safe” after being located in Agadir.
Family and Public Reactions
While Hill’s update declared Kerr safe, her brother Peter Kerr publicly disputed the reports, posting, “She hasn’t been found and this is fake news.” Aaron Brown, a friend, added, “She hasn't been found this is false information that has been put out.” These comments illustrate internal disagreement over the police announcement.
Conflicting Reports & Gaps
The core discrepancy lies between the cousin’s claim that Kerr is in family care and the statements from Peter Kerr and other acquaintances asserting she remains missing. No independent verification of Kerr’s location has been provided beyond the police announcement, and details of how she was contacted after the alleged discovery have not been disclosed.
Verbatim Quotes
- “Please get in touch if you have any information.” — Claire Hill, cousin
- “Rachel has now been traced and is safe in the care of family. Thank you to everyone who took the time to share and provide support and information.” — Claire Hill, cousin
- “She hasn’t been found and this is fake news.” — Peter Kerr, brother
- “She hasn't been found this is false information that has been put out,” — Aaron Brown, friend
Why It Matters / Impact
The case highlights safety concerns for tourists in Moroccan nightlife venues, where some observers have warned of drink-spiking risks. It also underscores the role of consular assistance when foreign nationals disappear abroad, prompting coordinated involvement of Scottish police, the FCDO, and Moroccan authorities.
What’s Next
Scottish police have been notified, and family members are traveling to Agadir to assist local investigators. Moroccan authorities say they will continue monitoring Kerr’s situation, while the FCDO remains engaged to support the family. Further confirmation of Kerr’s status is expected as the investigation proceeds.
