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Amazon Mulls “Apprentice” Revival, Trump Jr. Rumored Host

4/30/2026

24 5 Full Breakdown

Summary

Story summary

Amazon is holding internal talks to reboot “The Apprentice” for Prime Video.
Donald Trump Jr., son of U.S. President Donald Trump, is being floated as host, though Amazon says the series is not in development and no parties have been approached.
Amazon acquired the show’s rights in its 2022 MGM purchase and spent $40 million on the “Melania” documentary, which opened to $7 million in January 2025.

History

Historical Context

The format began as a US series in 2004, leading Fremantle to launch a British version after negotiations on 1 April 2004, with Alan Sugar signing on 19 May; the UK series debuted 16 February 2005 on BBC Two, drawing 2.5 million viewers per episode and spawning spin-offs, cementing the franchise’s significant role in British TV culture and influencing later business-reality formats.

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Story summary

Amazon is holding internal talks to reboot “The Apprentice” for Prime Video.
Donald Trump Jr., son of U.S. President Donald Trump, is being floated as host, though Amazon says the series is not in development and no parties have been approached.
Amazon acquired the show’s rights in its 2022 MGM purchase and spent $40 million on the “Melania” documentary, which opened to $7 million in January 2025.

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