Full Breakdown
Spencer Pratt’s Attack Ad Targets Los Angeles Mayoral Rivals
4/30/2026, 8:53:58 AM
Attack Ad Targets Mayoral Rivals
Spencer Pratt, former reality-TV personality, released a 30-second advertisement titled “They Not Like Us.” The spot juxtaposes footage of homeless encampments, wildfire damage, and graffiti with exterior shots of the Getty House, the official residence of incumbent Mayor Karen Bass, and the $3 million Silver Lake home of City Councilmember Nithya Raman. Pratt frames the properties as symbols of “posh” living detached from city problems, while showing his own burned lot and an Airstream trailer he now occupies.
Background and Context
In January 2025, the Pacific Palisades fire destroyed the home Pratt owned with his wife, Heidi Montag. The incident occurred amid broader concerns about wildfire management in Los Angeles, for which Mayor Bass has faced criticism. Pratt’s relocation to an Airstream trailer on the same vacant lot serves as a visual anchor in the ad, linking his personal loss to perceived leadership failures.
Key Figures
- Spencer Pratt – Mayoral candidate, “The Hills” alum, received a $1,800 donation from Los Angeles Lakers owner Jeanie Buss.
- Karen Bass – Incumbent mayor, resident of the Getty House, criticized for wildfire response.
- Nithya Raman – City Councilmember and mayoral candidate, owner of a $3 million Silver Lake mansion.
- Heidi Montag – Pratt’s spouse, co-owner of the burned home.
Data and Statistics
An April 2026 survey of likely voters reported:
- Karen Bass leading with 25 % support.
- Spencer Pratt at 11 % support.
- 40 % of respondents undecided.
Official Statements and Responses
Pratt’s ad alleges that his opponents failed to protect his home and asserts that he understands the impact of ineffective leadership. He pledges a new “Golden Age” for Los Angeles, presenting his personal loss as evidence of systemic neglect. The ad also charges Bass and Raman with contributing to disorder on Los Angeles streets by residing far from the city’s problems. No direct statements from Bass or Raman appear in the source material.
Criticism and Opposition
Meghan McCain posted on X that she expects Pratt to win, while Democratic operative Keith Edwards warned that his rivals would be unwise to dismiss his campaign. Political consultant Ryan James Girdusky praised the ad’s effectiveness, noting its aggressive tone.
Verbatim Quotes
- “This is where Mayor Bass lives. You notice something?” — Spencer Pratt, mayoral candidate
- “They let my home burn down. I know the consequences of failed leadership,” — Spencer Pratt, mayoral candidate
- “I’m telling you this guy is going to win,” — Meghan McCain, political commentator
- “Good ad. Democrats should take this seriously,” — Spencer Pratt, mayoral candidate
- “brilliant” — Ryan James Girdusky, political consultant
What’s Next
The mayoral race remains volatile, with a sizable undecided electorate. Upcoming debates, additional campaign advertisements, and further polling are expected to shape voter perceptions before the November election.
