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Taylor Swift Files Trademarks to Block AI Deepfakes

4/30/2026

40 6 Full Breakdown

Summary

Story summary

On April 24, Taylor Swift filed three USPTO trademark applications to block AI deepfakes of her voice and likeness.
The filings seek sound marks for “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” and a visual mark of a photo with a pink guitar, which the USPTO approved.
The move follows 2024 AI pornographic deepfakes and a fake endorsement of President Donald Trump, echoing actor Matthew McConaughey’s AI-trademark filings.

History

Historical Context

Midler, who rose to fame in 1970 and built a six-decade career with 14 studio albums, was the plaintiff in the Supreme Court case Midler v. Ford Motor Co. As technology advances, the issue of using a celebrity’s voice or image in new media continues to generate legal debate today.

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Story summary

On April 24, Taylor Swift filed three USPTO trademark applications to block AI deepfakes of her voice and likeness.
The filings seek sound marks for “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” and a visual mark of a photo with a pink guitar, which the USPTO approved.
The move follows 2024 AI pornographic deepfakes and a fake endorsement of President Donald Trump, echoing actor Matthew McConaughey’s AI-trademark filings.

1 / 2