Story perspectives

GTA VI Launches Nov 19 at $69.99, $3 B Budget

4/30/2026

Summary

Zelnick Announces GTA VI

Take-Two Interactive CEO Strauss Zelnick announced that Grand Theft Auto VI will launch on November 19 at a base price of $69.99.
A $99.99 edition will add extra content and grant a three-day early-access period.
Zelnick said the game’s development budget has exceeded $3 billion despite video-game prices not rising with general inflation.
He promised a marketing campaign will begin soon and joked that many players will call in sick on November 19.

Summary

Rockstar Union-busting

Rockstar Games dismissed staff, a move labeled union-busting and raised in the UK Parliament.
Liberal Democrat MP Christine Jardine urged ministers to support the displaced workers and prevent similar actions.
More than 200 Rockstar North employees signed a letter condemning the company’s actions.
An analyst projected GTA 6 could generate $7.6 bn in revenue within two months, while CEO Strauss Zelnick said he is terrified of measuring success and will prioritize player experience.

Summary

Zelnick Bars PC

Take-Two announced at the iicon conference that Grand Theft Auto 6 will launch only on PlayStation 5 and Xbox Series X/S, with no PC version.
CEO Strauss Zelnick said any L.A. Noire news will come from Rockstar, not Take-Two executives.
Zelnick explained Rockstar reviews its legacy catalog and pursues new titles only when a passionate team exists.
He described Take-Two’s pricing as delivering spectacular experiences while keeping costs reasonable for players.

Summary

Zelnick Splits GTA

Take-Two CEO Strauss Zelnick said Grand Theft Auto VI could be sold as separate single-player and online packages after its trailer set online viewing records.
Zelnick said video games are cheaper after global inflation adjustment, with most major releases staying in the US$60-US$70 range.
He cited Nintendo’s Mario Kart World pricing above $70 as a sign of higher industry price tags, while reaffirming Take-Two’s aim to charge far less than the value delivered.

1 of 4

Zelnick Announces GTA VI

Take-Two Interactive CEO Strauss Zelnick announced that Grand Theft Auto VI will launch on November 19 at a base price of $69.99.
A $99.99 edition will add extra content and grant a three-day early-access period.
Zelnick said the game’s development budget has exceeded $3 billion despite video-game prices not rising with general inflation.
He promised a marketing campaign will begin soon and joked that many players will call in sick on November 19.

1 / 4