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Apple Halts Vision Pro After 600k Sales, Shifts Focus

4/30/2026

40 9 Full Breakdown

Summary

Story summary

Apple halted Vision Pro hardware development after the 2025 M5 model, priced at $3,499, failed to boost sales.
Apple sold about 600,000 units, saw a high return rate, and moved many engineers to Mike Rockwell’s AI/Siri group.
Apple now focuses on lighter smart-glasses because of power-draw limits and plans Vision OS updates, including visionOS 27 at WWDC 2026.

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Story summary

Apple halted Vision Pro hardware development after the 2025 M5 model, priced at $3,499, failed to boost sales.
Apple sold about 600,000 units, saw a high return rate, and moved many engineers to Mike Rockwell’s AI/Siri group.
Apple now focuses on lighter smart-glasses because of power-draw limits and plans Vision OS updates, including visionOS 27 at WWDC 2026.