Story perspectives

Maryland bans data-driven price hikes; Instacart stops tool

4/30/2026

Summary

Story summary

Governor Wes Moore signed Maryland’s surveillance-pricing ban on April 28, 2026.
The law prohibits grocers and delivery services from using personal data to set higher prices.
Exemptions for loyalty-program discounts and promotions exist, with enforcement solely by the state attorney general.
Instacart will stop using technology that enables price discrimination.
Consumer Reports praised the ban but cautioned that weak enforcement could limit its impact.

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Story summary

Governor Wes Moore signed Maryland’s surveillance-pricing ban on April 28, 2026.
The law prohibits grocers and delivery services from using personal data to set higher prices.
Exemptions for loyalty-program discounts and promotions exist, with enforcement solely by the state attorney general.
Instacart will stop using technology that enables price discrimination.
Consumer Reports praised the ban but cautioned that weak enforcement could limit its impact.