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Walmart Rolls Out In-Store Beauty Advisers in New York

4/30/2026

27 4 Full Breakdown

Summary

Story summary

Walmart is adding in-store beauty advisers to provide shoppers with personalized makeup and skin-care guidance.
The rollout begins on U.S. beauty aisles in New York.
Advisers will match foundation shades to each customer’s skin tone.
They also monitor TikTok trends to suggest popular moisturizers, signaling a shift from Walmart’s traditional no-frills model.

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Story summary

Walmart is adding in-store beauty advisers to provide shoppers with personalized makeup and skin-care guidance.
The rollout begins on U.S. beauty aisles in New York.
Advisers will match foundation shades to each customer’s skin tone.
They also monitor TikTok trends to suggest popular moisturizers, signaling a shift from Walmart’s traditional no-frills model.