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Amazon Mulls “The Apprentice” Reboot, Trump Jr. Host

4/30/2026

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Summary

Story summary

Amazon is exploring a reboot of “The Apprentice” on Prime Video, with Donald Trump Jr. floated as host.
Amazon told the Wall Street Journal the show is not in active development, no host has been selected, and discussions began in early 2025 after President Donald Trump’s second inauguration.
Amazon acquired the series’ back catalog with its 2022 MGM purchase and added the original seasons to Prime Video in March 2025.

History

Historical Context

Mark Burnett pitched Donald Trump for a business-reality series after Trump shifted to licensing his name in the early 1990s; the show debuted on NBC in 2004, ran 14 seasons and earned Trump about $214 million. After Amazon’s 2022 $8.45 billion acquisition of MGM, the streamer plans a video-reboot with Donald Trump Jr. as host, echoing the original’s political-media crossover.

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Story summary

Amazon is exploring a reboot of “The Apprentice” on Prime Video, with Donald Trump Jr. floated as host.
Amazon told the Wall Street Journal the show is not in active development, no host has been selected, and discussions began in early 2025 after President Donald Trump’s second inauguration.
Amazon acquired the series’ back catalog with its 2022 MGM purchase and added the original seasons to Prime Video in March 2025.

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